Friday, March 8, 2013

Seth Newton music Podcast; hosted by me.

Hi music lovers, Shaina Duchesne here. Today on the local music agenda is local musician Seth Newton. Seth is currently in the local Springfield Watershop's recording studio recording his second album, Phoenix. It is expected to be released this spring 2013. If you are interested in listening to Seth's music, you can find and choose to purchase his music on Reverbnation, and 50% of Seth's music sales; from his last album, Lost at Sea, goes to a charity called "Water". If you like what you hear then go to a local show, and show your support. You can find Seth at the Palladium in Worcester on March 15th, and if you want to party with Seth in New York City you can find him at Culture Fix on March 23rd. I hope you enjoy this talented treasure people call Seth Newton, and thank you for listening to this music podcast, hosted by me; Shaina D. and remember, " If music be the food of love, play on!"

Tuesday, February 19, 2013

Assignment #2 Photographs


This is me. I picked this photo because I felt that it portrays me in what I would consider myself to be light. Physically, I am using the sunlight and the blinds to create a striping on my face. It's an idea I took from a good friend of mine. Metaphorically, I am a person that always tries to remain positive; like a light. I try to keep light in myself, and in others. 
My friend John took this picture of me while rock climbing at Central Rock Gym in Hadley, Ma. I picked this picture to portray my adventurous side. I am a very active person. I love to run, hike, and rock climb. I am always willing to try new things, and make the best out of every experience. 

This is the Metro North Rail Road that goes from New Haven, CT to New York City.  (This is a made up story) The New York Times did a feature story on the public transpiration going in and out of the city. (This is true) This is a photograph I snapped on my personal adventure to New York City this past weekend. 
This is a featured piece of abstract art, a sculpture at Look Park in Northampton. I took this photograph while visiting the Northampton park with my niece. There is not a real story on this particular piece of art, but it certainly grabbed my attention. It just seems so free flowing, but with so much concrete structure. Like if you could capture and cast water.
Westfield State University Global Shadow, I have decided this semester to take a snap shot from the third floor lobby of the communication department building, know as ELY, every day that I am on campus for the entire semester. This Photo I took was just after sunrise. The sun casted a shadow on the snowy ground in front of our Campus Globe. 

This is the Westfield State Globe. I really do not know any factual information about the globe, but I love it. If I were to ever see a picture of it; it would be easily recognizable as the WSU Globe. I would say that it is an icon for the WSU campus. 

This is my dear friend Angela Belz Rock Climbing at Central Rock Gym in Hadley, Ma.  This photo perfectly describes Angela in all of her uniqueness. She is one of the individuals in my life that is the most balanced. She shows absolute ease in all that she does; even if it is difficult for her, it is hard to see that from the outside looking in. She is one of my strongest friends, and has so much grace and beauty. She continuously inspires me to be the best person I can be. 
This is my beautiful niece, Autumn Rose White. She is three years old, and very smart for her age. I love this photo I took of her at Look Park in Northampton. She had just slid down the slide, and showed a true smile. This is one of the few pictures I have taken where most of her tongue is in her mouth. She is a "goofball", and has so much personality for her very young age. I love her very much, and I just thought she looked so cute.

This was a photo I took while my friend Caitlin was playing her guitar she named Mumbles. I was playing around with angles. I ended up really liking the outcome. 

This is another picture of my niece, Autumn Rose White. I again was playing with the idea of angles. She was climbing on a jungle gym at the park. She climbed right over my head and giggled at me. I thought it was a perfect moment to capture, and again her tongue is in her mouth. 






Friday, February 8, 2013


For my second success story, I am going to write about two of my favorite things; music and my friends. Moving back here from San Diego has gotten me back into the local music scene. Western Massachusetts has a great local music scene. There are a lot of very talented musicians trying to make it big, and trying to share their love and passion for music. There is a website that many local musicians use, and it's called Reverbnation. This website helps musicians not only get their music heard, but they can post bios, videos, music tracks, photos, and events/venues that they will be performing at. The website offers fans to comment, and give feed back to the musicians. Fans can also add the musician and rank them. Each local area has a top twenty ranking system, to show, and offer some help in finding great musicians in each individuals local area.


Seth Newton
My friend Seth Newton, uses the Reverbnation website, you can find him here, (http://www.reverbnation.com/#!/sethnewton).

On a page such as this one, you can become a fan, like the artist on Twitter, Facebook, email an artist, and share the artist's music. All of these give the musician a following; that ranks them higher on the local charts, that you can also find in the Advocate (The Pioneer Valleys local event calendar/tabloid). Artists like Seth, can also sell their music on Reverbnation. Currently Seth is selling his music, and 50% of the proceeds go to a charity called Water.





Eric Paquette


I have many local talented friends that use this site to help get their music known. Seth is currently ranked top 5 in the local charts. My friend Eric Paquette is ranked top 10, along with an acquaintance of mine Carolyn Walker.




Carolyn Walker








Please check it out and support your local artist. In the words of Shakespeare“, If music be the food of love, play on.”






Assignment #1 Tough Mudder Facebook Success

For my first two blog entries, I am going to be writing in response to Professor Kang's, (who I call Dr. Nook), first assignment for our communication technology class. The basics of the assignment is to write about two organizations that have been successful in web advertising/promotion. It has taken me some time to select two topics for this assignment. I really wanted to pick topics that would be interesting to my readers, as well as interesting to me.

The Tough Mudder is an endurance ten mile plus obstacle course race. It was designed by the British Special Forces, to challenge the runner on their stamina and mental motivational senses. The Tough Mudder uses Facebook to advertise, spread the word about new events, and get more people to sign up for the races. All of which builds awareness to future and past runners. In the article I read, (http://fbrep.com/SMB/SMB_CaseStudy_ToughMudder.pdf), It gave me great insight into how they built their page. They explained that images were important. They made their Tough Mudder Logo the Facebook profile picture, and featured pictures of the competitors running the course as their cover photo.








They also created an event tab for easy navigation, so that future and past runners can easily find a destination for a race, and sign up for the race of their choice. They also use the advertising that you can find around the edges of the Facebook page. Real ads they generated to get more people to go to their Facebook page, and sign up for races. Facebook uses an individuals likes to generate each Facebook users ads. For example, If I liked another kind of obstacle type race, like The Spartan, The Muddy Buddy, or other kinds of races; The Tough Mudder would show up as a suggested like, and advertisements would show up on the sides of my main screen. This has helped increase The Tough Mudders outcome at their races. They have had 24 times more awareness of their events. Therefore, 24 times more competitors due to their success in Facbook advertisements. Which has helped their overall sales by 24 times, and just in the past two years. All just a great reminder to, "Never Give UP!"