Assignment #1 Tough Mudder Facebook Success

For my first two blog entries, I am going to be writing in response to Professor Kang's, (who I call Dr. Nook), first assignment for our communication technology class. The basics of the assignment is to write about two organizations that have been successful in web advertising/promotion. It has taken me some time to select two topics for this assignment. I really wanted to pick topics that would be interesting to my readers, as well as interesting to me.

The Tough Mudder is an endurance ten mile plus obstacle course race. It was designed by the British Special Forces, to challenge the runner on their stamina and mental motivational senses. The Tough Mudder uses Facebook to advertise, spread the word about new events, and get more people to sign up for the races. All of which builds awareness to future and past runners. In the article I read, (http://fbrep.com/SMB/SMB_CaseStudy_ToughMudder.pdf), It gave me great insight into how they built their page. They explained that images were important. They made their Tough Mudder Logo the Facebook profile picture, and featured pictures of the competitors running the course as their cover photo.








They also created an event tab for easy navigation, so that future and past runners can easily find a destination for a race, and sign up for the race of their choice. They also use the advertising that you can find around the edges of the Facebook page. Real ads they generated to get more people to go to their Facebook page, and sign up for races. Facebook uses an individuals likes to generate each Facebook users ads. For example, If I liked another kind of obstacle type race, like The Spartan, The Muddy Buddy, or other kinds of races; The Tough Mudder would show up as a suggested like, and advertisements would show up on the sides of my main screen. This has helped increase The Tough Mudders outcome at their races. They have had 24 times more awareness of their events. Therefore, 24 times more competitors due to their success in Facbook advertisements. Which has helped their overall sales by 24 times, and just in the past two years. All just a great reminder to, "Never Give UP!"